ATIYA ZAIDI

Executive Creative Director @ Synergy Dentsu

Atiya is a creative who loves to create. She has over fifteen years of experience in the advertising industry working on an array of local and international brands. She has just returned from Cannes Lions where she was the only Pakistani woman ever to be selected for the prestigious See it Be it program. This is an executive training program by Cannes Lions to accelerate the career of women in creative fields.

Before coming to Synergy Dentsu Atiya was ECD Ogilvy where she created Oye Hoye chips, and worked on Bank Alfalah. She also wrote the movie Chalay Thay Saath starring Syra Sheroz and Kent S. Leung.

She was also a Partner at both Firebolt63, specializing in handling clients in Afghanistan from Karachi and The Brand Crew which is a purely digital marketing agency. Before that she was Creative Director at JWT where she did the famous Mr. Bean campaign for HBL.

Atiya has survived the Chelsea College of Art and Design, University of Arts London with a honors degree in Design for Communication. She earned the degree while single handedly raising her 9 month old son. She lives by only one mantra: YOU ARE ONLY AS GOOD AS YOUR NEXT WORK!!